urfuture matches young people to real jobs and routes using behavioural science - and gives your institution the engagement and the data to evidence the outcomes.
This isn't a motivation problem. Young people aren't refusing to engage - they genuinely don't know what's out there, what suits them, or where to even begin. Ask them to search for a career and you've already lost them, because search assumes you already know what you're looking for. They don't. So nothing gets started.
The gap isn't confidence or ambition. It's information. They don't know what they don't know - and search-first tools quietly punish them for it. urfuture flips the model: we serve the match, so no young person gets written off for not knowing where to start.
Policy is shifting toward blended pathways from Year 10: core academic basics in English and maths alongside specialist technical training, with mayors and combined authorities pushing hardest for it. Greater Manchester's technical education and MBacc work is the clearest example of a region building the route before the country does.
That reform lands or fails on one thing: whether a 14-year-old actually understands the options in front of them. That is the part urfuture facilitates.
Talk to us about Year 10Blending English and maths with specialist technical training from Year 10 asks a 14-year-old to pick a direction. Right now only 32% of young people get face-to-face careers advice and just 18% have apprenticeships discussed with them. Choice without information is a lottery.
The urfuture match profiles a young person across 70+ data points and returns real roles, real pay and real local demand. A Year 10 cohort can be matched to technical pathways before options evening, not after they have already picked wrong.
Apprenticeships, T Levels and technical pathways surface with the same weight as university. That is the whole point of an early pathway model, and it is exactly where careers provision currently fails hardest.
Every match, engagement and destination comes back as live data, so a school, college or combined authority can show who moved onto which pathway and why. Funded to place and sustain, not just enrol and complete.
Not a CV. Not keyword search. A 15-minute profile that matches a young person to jobs and routes by who they are - built on behavioural science with 70+ data points, developed with an Oxford-trained psychologist.
The principle is serve, don't search. We surface what fits a young person before they even know to look.
A swipeable, gamified match journey designed with - not at - Gen Z. From profile to apply, in one tool.
The career match starts with the young person, but the value doesn't stop there. When the right person meets the right route, everyone connected to that outcome benefits.
For the young person, it removes the paralysis of not knowing where to start. No CV, no guesswork, no being written off for not knowing what to search. Just a route that actually fits, and the confidence that comes with it.
For the institution, every match is evidence. Engagement, destinations and Gatsby coverage tracked at learner and cohort level, ready for Ofsted, commissioners and funders. The work you already do finally gets counted.
For the careers lead and the work coach, it does the heavy lifting. A behavioural profile that surfaces the right conversation before the 1:1, so guidance time is spent progressing young people, not starting from a blank page.
For the employer, it fixes the top of the funnel. Better-fit, higher-intent candidates who understand the role before they apply, which means less time filtering and stronger starts.
For the wider system, every young person matched into the right route is one fewer drifting towards NEET. That's the £125bn problem, tackled one good match at a time.
The career match isn't just a tool for young people. It's the point where young people, institutions, employers and the whole system finally pull in the same direction.
From Downing Street to the Department for Energy Security and Net Zero, urfuture has become the channel government uses to land careers and policy messaging with young people.
Schools & MATs
FE & Sixth FormsYouth Zones & CharitiesITPs
DWP & JobcentresLive programmes across policing, engineering, training and aviation. Swipe to see how urfuture changed the pipeline.
WMP needed different applicants, not just more. urfuture combined social-first distribution with behavioural matching to reach Gen Z that policing typically misses.
A social-first, role-led campaign that reframed engineering for Gen Z - and shifted the pipeline from volume to representative quality.
HIT didn't need more applications - they needed better ones. urfuture fixed the top of the funnel with behavioural matching and role-led content.
"Since using urfuture, the biggest difference has been the quality of candidates. Less time filtering, more time progressing strong candidates."
British Airways needed to improve both the quality and diversity of talent entering its early careers pipeline while increasing engagement with younger audiences nationally.
urfuture maps directly to the eight Gatsby Benchmarks, so your Careers Lead can show coverage at cohort and learner level without the usual scramble.
Take the benchmark assessmentA 30-minute walkthrough with your team - including the institution dashboard, your Gatsby mapping, and a live match.
WE KNOW GEN Z
120k+ combined followers. The content young people actually watch - and the reason they trust urfuture before they even open the app.