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Young people from the urfuture community on a truck lift
Career matching for institutions

Get more young people into the right jobs.

urfuture matches young people to real jobs and routes using behavioural science - and gives your institution the engagement and the data to evidence the outcomes.

Book a demo Gatsby assessmentSee how it works
79%of young people don't have enough careers information
70+data points per match
80k+young people matched in 8 months
Sixth FormsFE CollegesYouth ZonesITPsDWP / Jobcentre PlusLocal AuthoritiesMulti-Academy TrustsCombined AuthoritiesCareers HubsSixth FormsFE CollegesYouth ZonesITPsDWP / Jobcentre PlusLocal AuthoritiesMulti-Academy TrustsCombined AuthoritiesCareers Hubs
The situation

Most young people don't know what to do next.

This isn't a motivation problem. Young people aren't refusing to engage - they genuinely don't know what's out there, what suits them, or where to even begin. Ask them to search for a career and you've already lost them, because search assumes you already know what you're looking for. They don't. So nothing gets started.

79%
of young people say they don't have enough information about the careers and routes actually open to them.
1 in 8
16-24 year-olds in the UK are now out of education, work or training - and the number is still climbing.
£125bn
estimated annual cost to the UK of nearly a million young people locked out of learning and work.

The gap isn't confidence or ambition. It's information. They don't know what they don't know - and search-first tools quietly punish them for it. urfuture flips the model: we serve the match, so no young person gets written off for not knowing where to start.

urfuture career match app shown on two phones
The product

The urfuture career match.

Not a CV. Not keyword search. A 15-minute profile that matches a young person to jobs and routes by who they are - built on behavioural science with 70+ data points, developed with an Oxford-trained psychologist.

70+
data points
18
career categories
40
work traits

The principle is serve, don't search. We surface what fits a young person before they even know to look.

Get ur match now!
Inside the app

What young people actually see.

Six urfuture app screens: career match home, streak questions, level four match completed, matches loading, marketing match score, apply screen

A swipeable, gamified match journey designed with - not at - Gen Z. From profile to apply, in one tool.

  1. 01
    Career Match dashboard
    Each category is unlocked as the profile builds.
  2. 02
    Behavioural questions
    Streaks and momentum loops keep completion rates high.
  3. 03
    Level up
    Personality, basic needs, motivators, satisfaction - gamified.
  4. 04
    Matches loading
    70+ data points crunched against 18 career categories.
  5. 05
    Personalised match
    Real percentage fits with reasons, not just keywords.
  6. 06
    Apply in app
    Live, entry-level vacancies surfaced to the right young person.
Why it matters

One match. Everyone wins.

The career match starts with the young person, but the value doesn't stop there. When the right person meets the right route, everyone connected to that outcome benefits.

For the young person, it removes the paralysis of not knowing where to start. No CV, no guesswork, no being written off for not knowing what to search. Just a route that actually fits, and the confidence that comes with it.

For the institution, every match is evidence. Engagement, destinations and Gatsby coverage tracked at learner and cohort level, ready for Ofsted, commissioners and funders. The work you already do finally gets counted.

For the careers lead and the work coach, it does the heavy lifting. A behavioural profile that surfaces the right conversation before the 1:1, so guidance time is spent progressing young people, not starting from a blank page.

For the employer, it fixes the top of the funnel. Better-fit, higher-intent candidates who understand the role before they apply, which means less time filtering and stronger starts.

For the wider system, every young person matched into the right route is one fewer drifting towards NEET. That's the £125bn problem, tackled one good match at a time.

The career match isn't just a tool for young people. It's the point where young people, institutions, employers and the whole system finally pull in the same direction.

Trusted by the UK Government

The government trusts urfuture to reach Gen Z.

From Downing Street to the Department for Energy Security and Net Zero, urfuture has become the channel government uses to land careers and policy messaging with young people.

Who it's for

Built for the people who own youth outcomes.

FE & Sixth Forms

Hit your statutory careers duties - without the spreadsheets.

  • Whole-cohort coverage of Gatsby Benchmarks 3, 4 and 8
  • Per-learner engagement evidence ready for Ofsted
  • Reduce NEET risk with early matching from year one
Youth Zones & Charities

Meet young people where they already are - in app.

  • Light-touch, high-engagement tool for outreach workers
  • Outcome data for funders and impact reports
  • Reach the young people most distant from work
ITPs

Fill apprenticeship starts with the right learners.

  • Match candidates to standards by trait, not just postcode
  • Reduce drop-outs with better fit at the start
  • Pipeline visibility for sales and curriculum teams
DWP & Jobcentres

Move young claimants into sustained work faster.

  • A digital tool that 16–24s actually open
  • Coach-friendly profile to guide WCIs and action plans
  • Sustainment evidence at 13 and 26 weeks
The proof

The most viral Gen Z job app in the UK right now working for institutions.

180M
social views
The most viral Gen Z job app in the UK.
#26
App Store ranking
Peak UK App Store position across all apps.
80k+
young people matched
Matched to careers in only 8 months.
GDPR compliant · UK data residency Employers from FTSE 100 to indie studios Co-designed with young people
Success stories

Outcomes institutions can evidence.

Live programmes across policing, engineering, training and aviation. Swipe to see how urfuture changed the pipeline.

West Midlands Police
Case 01 / 04
Policing · Public sector
West Midlands Police

Reaching the next generation of officers - with zero paid media.

WMP needed different applicants, not just more. urfuture combined social-first distribution with behavioural matching to reach Gen Z that policing typically misses.

1.3M
organic campaign views
57%
ethnic minority applicants (6.7× benchmark)
7.2
average job-match score
90%
of applicants scored 6+
  • 42% female applicants vs 36% workforce benchmark
  • 76% audience aged 16–34, 89% UK-based
  • Coverage across response, detective, roads and neighbourhood roles
SP Electricity North West
Case 02 / 04
Energy · Engineering
SP Electricity North West

Transforming early-career hiring in engineering.

A social-first, role-led campaign that reframed engineering for Gen Z - and shifted the pipeline from volume to representative quality.

3.4×
diversity vs industry benchmark
57.5%
female applicant growth YoY
530K+
engagements, £0 paid media
6.8
average job-match score
  • 386 accepted applications delivered
  • 20.4% Asian, 10.2% Black, 23.5% other ethnic backgrounds
  • 15 day-in-the-life videos clarifying role realities
HIT Training
Case 03 / 04
Training provider · Hospitality
HIT Training

Better-fit candidates, less time filtering.

HIT didn't need more applications - they needed better ones. urfuture fixed the top of the funnel with behavioural matching and role-led content.

55%+
application → accepted conversion
18.3h
screening time saved per 10 roles
7.1
average job-match score
122
applications delivered per 10 roles
  • Fewer unsuitable applications, faster shortlisting
  • Stronger intent and role clarity at application stage
  • Smoother hiring experience for managers
"Since using urfuture, the biggest difference has been the quality of candidates. Less time filtering, more time progressing strong candidates."
Claire Richardson · Head of Business Development, HIT Training
British Airways
Case 04 / 04
Aviation · Early careers
British Airways

British Airways improves intent across early careers recruitment.

British Airways needed to improve both the quality and diversity of talent entering its early careers pipeline while increasing engagement with younger audiences nationally.

1.8×
application to offer overperformance
76%
applications from diverse talent
43%
applications from female talent
  • Stronger role understanding at application stage
  • Improved pathway alignment across early careers
  • Higher application intent amongst younger audiences
Social proof

WE KNOW GEN Z

120k+ combined followers. The content young people actually watch - and the reason they trust urfuture before they even open the app.

Gatsby Benchmarks

Built to evidence every benchmark - out of the box.

urfuture maps directly to the eight Gatsby Benchmarks, so your Careers Lead can show coverage at cohort and learner level without the usual scramble.

Take the benchmark assessment
  • 1
    Stable careers programme
    Evidenced via institution dashboard
  • 2
    Learning from career & labour market information
    70+ data points, live LMI
  • 3
    Addressing the needs of each pupil
    Individual behavioural matching
  • 4
    Linking curriculum to careers
    Subject-to-route mapping
  • 5
    Encounters with employers and employees
    In-app employer content
  • 6
    Experiences of workplaces
    Routes to placements and apprenticeships
  • 7
    Encounters with further & higher education
    Apprenticeship, T-Level and HE routes
  • 8
    Personal guidance
    Match outputs ready for 1:1 IAG
Book a demo

See urfuture working in your institution.

A 30-minute walkthrough with your team - including the institution dashboard, your Gatsby mapping, and a live match.

We'll be in touch within one working day.